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Escalade® Sports Acquires The Step® Product Line

Evansville, IN (January 25, 2002) - Escalade®, Inc. (NASDAQ: ESCA), through its wholly owned subsidiary, Escalade® Sports, has acquired all assets relating to The Step® product line from Bollinger Industries. The purchase price was not disclosed.

The Step® is America's original aerobic step fitness system and is widely used by individuals and at over 18,000 health clubs. Its patented adjustable and stackable platforms make it suitable for beginners and professionals alike. The step aerobic activity is recommended by physical therapists and promoted through numerous videos featuring widely recognized names.

"This acquisition broadens our offering to our retailers, compliments our recent U.S. Weight™ acquisition, and we expect an immediate contribution to our bottom line", stated Bill Reed, President, CEO, Escalade®, Inc.

Historically, The Step® product line has provided stable gross revenues slightly above $5 million annually.

For more information on Escalade® Sports, visit website www.escaladesports.com

Escalade® is a diversified manufacturer and distributor of sporting goods such as table tennis tables, pool tables, basketball equipment, game tables, archery equipment, darting equipment, fitness products and office products such as paper folding, punching and cutting products.

For more information on Escalade®, Inc., contact John R Wilson, Vice President and CFO at 812/467-1265 or C.W. (Bill) Reed, President and CEO
at 260/563-0621
 

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